Why Your Name Matters More Than Ever
Over 75% of patients Google a doctor before scheduling an appointment. A strong online profile doesn't just increase visibility — it builds trust before the first consultation.
5 Digital Strategies Every Doctor Should Focus On
1. Own Your Google Search Results
If someone Googles your name, what shows up? Make sure it includes:
A professional website with your qualifications and specializations
Verified Google My Business profile with your photo and clinic hours
Patient reviews that reflect real stories, not just star ratings
2. Educate to Earn Trust
Patients trust doctors who explain — not just treat. Use content to answer common questions:
“Is hair loss reversible?”
“What are early diabetes symptoms?”
Use YouTube Shorts or Instagram Reels to make 60-second explainers that humanize you and position you as a trusted advisor.
